Sunday, October 1, 2006

My Toungue Hurts Like It Got Burned

"Theft or marketing? Bad covers

Again the tumult of the blogosphere jumps into the world of traditional media, in this case to the television. Blog The Rise ZP and its controversial video has appeared in some national television news, although on Friday visits this site were multiplying.

This 4gatos occasion, as they call themselves, have assaulted the Congress of Deputies and won the Speaker's Chair, José Luis Rodríguez Zapatero, to compel to stand for campaign Stand Up Against Poverty . I do not know if this movement was a participant in the vandalism, and use italics because everything seems to be a fake of the many internet leaves us. The video is not quality, but admittedly it's pretty well done. If we rely on the information given by some media, the police are even investigating the facts. They say the chair is not the same video at different times, and I think it is not even the Congress. But this is not important.
What counts here is that, true or not, the video has revolutionized the digital world, and also real. Only 4 minutes of video have gotten all eyes are directed, first to a blog, and after a campaign of eradication of poverty, a type of website that do not usually visit a lot. Now everyone will have heard of Stand Up and many will add to the idea the next 15 to 16 October. And again to leave the media or on TV, which is what everybody wants. Maybe it's a great marketing campaign ... The best. You know, to speak, albeit badly.
If you need to pretend to be stolen in the Congress of Deputies is made a matter "relative" to campaigns against poverty solidarity issues ... If so call the attention of politicians (because it is very clear that ZP will know this), I feel great and should go forward with actions like this. Internet shows now that they can be subversive without violating the law.
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Updated 2 October: has finally discovered that the video production was provided by producers BBDO, the advertising agency already expressed that I love to talk to Laura. Was marketing, no doubt, but a supportive marketing. The video is a fake , because the chair did not leave the Congress of Deputies, but the 4gatos you're there. Sorry for the poor staff member who will be punished, but it is true, a goal like this warrants some solidarity means. Applaud the creative who came up and thanks for giving us all new ideas. It is clear that many will rise on day 15 or 16 against poverty.

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